Opens on the car, not the price
Riley's first text references the TrueCar request and the exact vehicle, confirms it's on your lot and offers two times to drive it. It doesn't repeat or reframe the number the shopper saw.
TrueCar shoppers can see what others in their area paid, and TrueCar gives them tools to get an upfront price or build a deal online before they visit. They don't want a negotiation by text. Riley confirms the car, leaves the numbers to your desk, and books a specific time to come in.
TrueCar is built on price transparency: a price graph drawn from real local transactions, price ratings on listings, and tools to get an upfront price and build a deal online before the shopper visits. The fastest way to lose that shopper is to act like the price is still up for grabs. Riley never quotes or re-quotes a number, sends every price question to a person on your team, and spends its texts on what's left: the car, the time and an easy visit.
Riley's first text references the TrueCar request and the exact vehicle, confirms it's on your lot and offers two times to drive it. It doesn't repeat or reframe the number the shopper saw.
Riley never quotes prices, payments or trade values. Questions about the TrueCar price, add-ons or incentives go to a person on your team who can answer them completely.
The shopper expects the price to hold, so the pitch is the visit: the car ready at a set time and a straight answer from the person who sets the price. Riley books a specific day and time, never 'stop by sometime'.
TrueCar Military offers eligible service members, veterans and families extra manufacturer incentives on select brands, and each automaker sets its own rules. Riley doesn't promise any of it by text. The question goes to your desk, and Riley books the visit.
When your team calls about price, the call is recorded, transcribed and graded, and Riley's next text picks up where that call left off instead of starting over.
If the shopper goes quiet, Riley follows a 13-touch cadence out to 3 years: a new arrival that fits, their trade, their timing. Never a lower number by text and never a 'just checking in'.
TrueCar built its brand on showing shoppers what other people paid. According to TrueCar's own guides (as of September 2026):
So a TrueCar shopper often walks in expecting the number to hold. Everything in your follow-up should make that feel safe, starting with not touching the number by text.
Each one follows Riley's rules: one to three sentences, one question, no prices, and a specific time. Swap in your details. More by situation in our car sales text message templates.
Hi {first name}, your TrueCar request on the {vehicle} came through to {store}, and it's here on the lot. Would Thursday after 5 or Saturday at 10 work to come drive it?
Confirm the exact car is on the ground before you send it.
That's fair to want settled first, so I've passed it to our sales manager to answer you directly. Should I hold Saturday at 10 for you to see the {vehicle} in the meantime?
Then make sure the manager answers the same day.
Thank you for your service, {first name}. Our sales manager handles military incentives and will go over what applies to you, would Thursday at 5 or Saturday at 11 work to see the {vehicle} at {store}?
Bring it along and we'll appraise it while you drive the {vehicle}. Would Saturday at 10 or Monday at 5 work at {store}?
Hi {first name}, the {vehicle} from your TrueCar request sold before we connected, and I'd rather tell you now than at the lot. We have a close match at {store}, would Saturday at 10 work to drive it?
Confirm it's gone and the match is real, and let your manager handle price on the new car.
When a TrueCar shopper stops replying, the temptation is to text a better number. Don't. It tells the shopper the first price wasn't real, and it puts pricing in a text thread. Give them a new reason to talk instead:
Riley works the same way on DealFlo's 13-touch default cadence, out to 3 years, with a fresh angle every time, and stops the moment the shopper buys or says stop. For how fast that first reply needs to land, see our guide to lead response time.
Treat the price conversation as already started by TrueCar. Confirm the exact car, offer two specific times to see it, and send any price, add-on or incentive question to a manager who can answer it fully. Don't negotiate by text.
TrueCar shows what others in the area paid for similar vehicles, with a Market Average and Excellent, Great, Fair and High price ranges, and used listings carry a price rating. Shoppers can also value a trade, estimate payments or get an upfront price online before they visit.
No. Riley never quotes prices, payments or trade values by text, TrueCar price included. When a shopper asks about the number, add-ons or incentives, Riley brings in a person from your team and keeps working toward the appointment.
In person, with your desk. TrueCar Military offers eligible buyers extra manufacturer incentives on select brands, and each automaker sets its own eligibility rules. Those are price questions for a manager. Riley books the visit and passes the question along.
Until they buy or say stop. Riley's default cadence is 13 touches from day 1 to 3 years, each with a new reason to talk, like a new arrival or their trade, and never a 'just checking in'.
Add DealFlo's lead address to your TrueCar lead routing, or let your CRM forward leads by ADF. Riley reads the source on every lead. DealFlo runs alongside your CRM: two-way with VinSolutions, and ADF lead intake for DealerSocket, eLead, CDK, Reynolds and Tekion.
30 minutes. We'll show you the exact conversations Riley sends, and what your first 30 days of automated follow-up look like.
Kelley Blue Book trade and Instant Cash Offer leads, worked toward the appraisal.
Read more →Answer the Check Availability question first and book the visit.
Read more →For shoppers who are still choosing which store to buy from.
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