Opens at 90 days, not 30
Most CRMs trigger lease-end campaigns at 30 days because that's when the customer asks. By then, they've shopped 3 dealers and made up their mind. Riley opens at 90 — when there's still time to keep the relationship.
If your team starts the lease conversation at 30 days, you're already losing. The customer has shopped, gotten a payment quote from a competitor, and made up their mind. Riley opens at 90 days, walks every customer through turn-in, buyout, and upgrade — and books the appointment before competitors hear from them.
The wrong tone loses the customer. Riley opens with the timing — not a pitch — and positions itself as help. Most dealers see a 3x lift in lease retention when the conversation starts 60+ days earlier than their current process. The math is simple: more time means more options means more deals.
Most CRMs trigger lease-end campaigns at 30 days because that's when the customer asks. By then, they've shopped 3 dealers and made up their mind. Riley opens at 90 — when there's still time to keep the relationship.
Turn-in, buyout, upgrade. Riley explains each, asks which one the customer is leaning toward, and adapts the next message. No assumption that they're upgrading. Half of lease customers want to keep the car — Riley helps that conversation too.
If the customer is over miles, Riley flags it as a real reason to talk now — buyout pricing, upgrade equity, or trade-up options that absorb the overage. Most dealers find this out at turn-in. Riley finds it 60+ days earlier when something can still be done.
'Want to come in this week?' converts. 'When are you free' doesn't. Riley offers two real slots and books the showroom visit — not a phone call. Phone calls don't sell cars; appointments do.
If the customer's residual is below market value, Riley introduces the equity-positive upgrade angle. If not, it doesn't. The decision happens per-customer, not per-template. Equity-mining and lease-end run as separate campaigns — Riley merges them when it makes sense.
Day-before confirm. Day-of reminder. No-show recovery. Lease customers no-show at higher rates than internet leads — they're juggling life. Riley protects the show rate without nagging.
Customers shop. By 30 days they've gotten a payment quote from a competitor, calculated their own equity, and decided what they're doing. At 90 days you're the first call — that's a fundamentally different conversation. Lift in retention is meaningful when you make the math work earlier.
Riley logs the preference and waits. The follow-up cycle resumes at 60 days, then 30 days, then turn-in week — but the tone is different each time. No customer hears the same message twice. Most who said no at 90 say yes at 45 once the timing actually matters to them.
Yes — the conversation adapts. Closed-end leases focus on turn-in vs. buyout vs. upgrade. Open-end leases factor in residual settlement. Riley reads the lease type from your CRM data and frames the conversation accordingly.
No. Specific dollar amounts happen in person. Riley shares ranges where useful (mileage overage estimates at standard rates, for example) but the deal-making numbers wait for the appointment.
CSV upload, manual entry, or feed it from your CRM. Most dealers run a one-time import of 6-month forward lease maturities, then keep the campaign topped up monthly as new contracts age into the 90-day window.
30 minutes. We'll show you the exact conversations Riley sends — and what your first 30 days of automated follow-up look like.