Built for Reynolds & Reynolds Dealers

AI Lead Follow-Up That Runs Alongside Reynolds

Reynolds keeps your store's data locked down and your process buttoned up — but it won't hold a real text conversation with every internet lead at 9 at night. DealFlo forwards your Reynolds leads in by ADF, opens with the right angle, and works each lead for years.

Reynolds runs the store. Riley runs the follow-up.

DealFlo accepts ADF leads forwarded from Reynolds and routes each to a source-aware campaign. Riley handles the text conversation, answers objections without quoting numbers, and hands warm leads to your team with the full thread. Reynolds stays your DMS, CRM, and reporting system.

What changes for your Reynolds store in week one

ADF forwarding, not a data-access battle

Forward your Reynolds ADF lead feed to your DealFlo address — no third-party data agreement to negotiate. Leads land in DealFlo within 30 seconds and get a source-aware first text.

Source-aware openers

Riley reads the provider field and adapts. KBB gets the trade-value angle, CarGurus gets inventory positioning, dealer-website leads get vehicle-of-interest follow-up, service ROs get the equity angle.

Follow-up that outlasts your process rules

Riley works 13 touchpoints across three years and rotates buyback, equity, and lease-end angles. Aged leads keep producing appointments long after a standard Reynolds process would have marked them lost.

Warm handoff to your Reynolds user

When a lead is ready, Riley alerts the assigned salesperson with the conversation and next step, so your team logs it in Reynolds and walks into a warm appointment.

Nights, weekends, and holidays covered

Riley answers inbound texts the instant they arrive with a real, on-brand reply that moves toward a visit — no lead sits unanswered because the store is closed.

Escalates only when a human is needed

Price, financing, availability, and callback requests are handled naturally and bridged to an appointment. Your team gets an alert only when a customer genuinely asks for a real person.

Riley · Grandview Honda · KBB Lead via Reynolds
RILEY
Hey Tom — Riley at Grandview Honda. Saw you ran a KBB value on your Accord. Were you thinking about trading it, or just curious what it's worth right now?
Thinking about trading if the number's right
RILEY
That's the smart way to do it. KBB gives a range — the real number comes from our used car manager laying eyes on it. Takes about 15 minutes and there's zero pressure to buy. When could you bring it by?
Probably this weekend
RILEY
Saturday morning or afternoon better? I'll have the appraiser ready and your KBB range pulled up so we can compare side by side.

What a Reynolds auto-reply sends vs. what Riley sends

Generic AI
Thank you for your inquiry. A member of our team will follow up with you during normal business hours.
Riley
Hey Tom — Riley at Grandview Honda. Saw you ran a KBB value on your Accord. Thinking about trading, or just curious what it's worth?

Common questions about Reynolds

How does DealFlo connect to Reynolds?

By ADF email forwarding. Forward your Reynolds lead feed to your DealFlo address — about 5 minutes. Leads arrive within 30 seconds with the source intact. No Reynolds data-access agreement required.

Will Riley write activity back into Reynolds?

Direct write-back is on our roadmap. Today, threads are exportable and warm-handoff alerts include the appointment and customer details, so your Reynolds user can log the activity fast.

Does this replace Reynolds' CRM?

No. Reynolds stays your system of record. DealFlo is the AI conversation layer that texts leads back instantly and keeps working them long after a standard process would stop.

Does it replace our BDC?

No. Riley handles the volume of touches that keep leads warm so your BDC works warm conversations. Most stores reassign a rep or two toward confirmations and floor coverage.

How soon do we see results?

Most Reynolds dealers book an appointment from a dead lead within the first week, with compounding gains around month two as older pools re-convert.

What does it cost?

$1,795/month, unlimited leads and conversations across every campaign type. No setup fees, no contracts, 14-day free trial.

Ready to see Riley work your Reynolds pipeline?

30 minutes. We'll show you the exact conversations Riley sends — and what your first 30 days of automated follow-up look like.