ADF forwarding in 5 minutes
Point your eLead ADF lead feed at your DealFlo address. Every new lead lands in DealFlo within 30 seconds and gets a source-aware first text — before it goes stale in the eLead work queue.
eLead is a strong system of record — but its automated follow-up sends the same reminder to every lead and quits after a few tries. DealFlo forwards your eLead leads in by ADF, adapts the opener to the source, and keeps working every lead for up to three years.
DealFlo accepts ADF leads forwarded from eLead and routes each one to a source-aware campaign — KBB, CarGurus, AutoTrader, dealer website, lease-end, service RO. Riley runs the text conversation, escalates warm leads to your team with the full thread, and you keep eLead as your CRM, appointment book, and reporting hub.
Point your eLead ADF lead feed at your DealFlo address. Every new lead lands in DealFlo within 30 seconds and gets a source-aware first text — before it goes stale in the eLead work queue.
Riley reads the provider field in the ADF and adapts. A KBB shopper gets the trade-value angle, a CarGurus lead gets inventory positioning, a dealer-website lead gets vehicle-of-interest follow-up. No more one-size-fits-all templates.
eLead's default process taps out after a handful of touches. Riley layers 13 touchpoints across three years and rotates buyback, equity, lease-end, and dead-lead angles so old leads keep re-converting.
When a lead is appointment-ready, Riley alerts the assigned salesperson with the full conversation and a clear next step — so your team logs the appointment in eLead in seconds and walks into a warm setup.
Most eLead auto-responses fire once and stop. Riley answers inbound texts at 9pm on a Sunday with a real, on-brand reply and books the appointment while your BDC is off the clock.
Price, financing, availability, and callback requests are handled naturally and bridged to an appointment. Your team only gets pinged when a customer genuinely asks for a real person.
Through ADF email forwarding. Set your eLead lead feed to forward to your DealFlo address — takes about 5 minutes. Every lead lands in DealFlo within 30 seconds with the source field intact. No API project, no IT ticket.
Two-way write-back is on our CRM roadmap. Today, every conversation thread is exportable and warm-handoff alerts include the appointment time and customer details, so your eLead user can log the activity in seconds.
No — Riley is the layer above it. It handles the 200+ touches it takes to keep a lead warm so your BDC works warm conversations instead of chasing cold ones. Most stores redeploy a rep or two to confirmations and showroom setups.
eLead's tools are template reminders. Riley is a real conversation — it reads the full history, adapts to the source, answers objections, and never repeats itself. It's the difference between a scheduled ping and a salesperson who never sleeps.
Most eLead dealers book their first appointment from a previously-dead lead inside 7 days. The compounding effect shows up around month two, when older lead pools start re-converting at rates you'd stopped expecting.
$1,795/month for the dealership plan — unlimited leads and conversations across every campaign type. No setup fees, no contracts, 14-day free trial.
30 minutes. We'll show you the exact conversations Riley sends — and what your first 30 days of automated follow-up look like.