Built for DealerSocket Dealers

AI Lead Follow-Up That Plugs Into DealerSocket

DealerSocket is built for process and reporting — not for holding a real text conversation with 400 leads at once. DealFlo forwards your DealerSocket leads in by ADF, opens with the angle that matches the source, and keeps every lead warm for years.

DealerSocket runs the store. Riley runs the conversations.

DealFlo accepts ADF leads forwarded from DealerSocket and routes each to a source-aware campaign. Riley handles the back-and-forth by text, answers objections without quoting numbers, and hands warm leads to your team with the full thread. DealerSocket stays your CRM, desking, and reporting system.

What changes for your DealerSocket store in week one

ADF forwarding, no integration project

Forward your DealerSocket ADF lead feed to your DealFlo address. Leads land in DealFlo within 30 seconds and get a source-aware first text — no API scope, no vendor ticket, no waiting on a rollout.

Source-specific openers

Riley reads the provider field and adapts. KBB gets the trade-value angle, CarGurus gets inventory positioning, dealer-website leads get vehicle-of-interest follow-up, service ROs get the equity angle. One canned template never touches your leads again.

Process that doesn't quit at day 10

DealerSocket sales processes tend to expire fast. Riley works 13 touchpoints across three years and rotates buyback, equity, and lease-end angles, so aged leads keep producing appointments long after the standard cadence ends.

Warm handoff to your DealerSocket user

When a lead is ready, Riley pings the assigned rep with the conversation and the next step. Your team logs it in DealerSocket and walks into a warm appointment instead of a cold call-around.

Covers nights, weekends, and holidays

Riley answers inbound texts the second they arrive — 9pm Sunday included — with a real reply that moves toward an appointment. Your leads never sit unanswered because it's after hours.

Escalates only when it matters

Price, financing, availability, trade, and callback requests are handled naturally and bridged to a visit. Your team gets an alert only when a customer truly needs a human.

Riley · Sunrise Chevrolet · CarGurus Lead via DealerSocket
RILEY
Hi Dana — Riley at Sunrise Chevrolet. You looked at the 2024 Equinox on CarGurus. Are you cross-shopping a few SUVs or is the Equinox the one you keep coming back to?
Comparing it to the RAV4 honestly
RILEY
Totally fair, those two get compared constantly. Easiest way to settle it is drive them back to back — want me to have the Equinox pulled up and ready so you're not waiting around?
Yeah that would help. Weekend maybe
RILEY
Perfect. Saturday around 11, or is Sunday afternoon easier? I'll make sure it's up front and detailed either way.

What a DealerSocket auto-reply sends vs. what Riley sends

Generic AI
Hi Dana, thank you for your interest. One of our sales professionals will reach out shortly.
Riley
Hi Dana — Riley at Sunrise Chevrolet. You looked at the 2024 Equinox on CarGurus. Cross-shopping a few SUVs, or is that the one?

Common questions about DealerSocket

How does DealFlo connect to DealerSocket?

By ADF email forwarding. Forward your DealerSocket lead feed to your DealFlo address — about 5 minutes to set up. Leads arrive in DealFlo within 30 seconds with the source field intact. No API build required.

Will Riley log activity in DealerSocket?

Direct write-back is on our roadmap. Today, threads are exportable and every warm-handoff alert includes the appointment and customer details, so your DealerSocket user can log the activity fast.

Isn't this what DealerSocket's engagement tools do?

Those fire scheduled templates. Riley is a live conversation — it reads the full history, adapts to the lead source, handles objections, and never repeats an angle. It's a salesperson that works every lead, not a reminder that pings and stops.

Does it replace our BDC?

No. Riley is the layer above your BDC, keeping leads warm through hundreds of touches so your team closes warm conversations. Most stores reassign a rep or two to confirmations and floor coverage.

How soon do we see results?

Most DealerSocket dealers book an appointment from a dead lead within the first week. The compounding shows up around month two as older pools start re-converting.

What does it cost?

$1,795/month, unlimited leads and conversations across every campaign type. No setup fees, no contracts, 14-day free trial.

Ready to see Riley work your DealerSocket pipeline?

30 minutes. We'll show you the exact conversations Riley sends — and what your first 30 days of automated follow-up look like.