# DealFlo

> The only automotive AI trained per lead source. Riley reads KBB, CarGurus, AutoTrader, Cars.com, lease-end, dead lead, service RO, and past buyer traffic differently — adapting the opener, the angle, and the goal automatically. Other dealership AI sends the same canned message to every lead.

## Product

DealFlo Activate is a SaaS platform for automotive dealerships and individual car salespeople. The AI agent (Riley) handles outbound conversations across 12+ campaign goals: internet lead response, lease maturity outreach, dead lead reactivation, inventory buyback, service-to-sales conversion, Google review collection, equity mining, F&I product re-pitch, referral generation, and recall outreach.

Every conversation is source-aware. A KBB price-report lead opens with the research-stage angle. A CarGurus shopper opens with inventory positioning. A lease-end customer opens 90 days out with timing. A 90-day dead lead acknowledges the gap and references real changes since the last conversation. A service RO with positive equity opens with data, not a sales pitch. Six lead sources, six different openers, six different conversation strategies — running simultaneously.

## Key Pages

- [Landing page](https://dealflo.app/): Source-specific differentiation, pricing, demo booking
- [Privacy Policy](https://dealflo.app/privacy)
- [Terms of Service](https://dealflo.app/terms)
- [SMS Compliance](https://dealflo.app/compliance)

## Pricing

- Dealership plan: $1,795/month — unlimited leads and conversations, multi-user, all 12+ campaign types, custom AI agents, ADF + CRM integration
- Salesperson plan: $198/month — single-user pipeline, all campaign types, lead import via CSV/manual/ADF
- 14-day free trial. No contracts. No setup fees. Cancel anytime.

## Integrations

ADF email forwarding from any CRM that supports it, including VinSolutions, DealerSocket, eLead, CDK Global, Reynolds & Reynolds, and Tekion. Two-way SMS messaging. Email outreach. Real-time conversation thread, status tracking, and warm handoff to human reps when a lead is appointment-ready.

## How Riley Differs From Generic Dealership AI

Generic AI: "Hi {name}, just checking in on the {vehicle}. Are you still interested?" — sent to every lead regardless of source.

Riley by source:
- KBB: opens with the price-report research angle
- CarGurus: opens with inventory match and trim availability
- Lease-End: opens 90 days out with maturity timing and turn-in/buy-out/upgrade options
- Dead Lead (90+ days): acknowledges the gap, references real change in market or inventory
- Service RO Equity: opens with the trade-value uplift, framed as data not pitch
- Past Buyer Buyback: opens with equity-positive language, no cold sales tone

Riley reads the full conversation history before every reply, mirrors the customer's tone, never repeats an angle that was already tried, never stacks unanswered questions, and only escalates to a human when a customer asks for one.

## Demo

- Book a 30-minute demo: https://dealflo.app/#book-demo
- Live SMS demo: visit https://dealflo.app/#try-riley to receive a real text from Riley